Hi, I’m Eric, an Art Director and Senior Visual Designer working at the intersection of ambiguity and hands-on craft. Currently at TIAA, helping visually define what it means to retire with dignity. Also a lifelong artist and DIYer who grew up skateboarding.

TIAA
Digital Rebrand, Visual Design Direction & Design System.
IKEA
Visual Design Direction & UI
Mayo Clinic
Visual Design Direction & UI.
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NDA - Password Required. eric@ericshoemaker.com.
Verizon
Visual Design Direction, UI & Motion.
Liberty Mutual
Visual Design Direction, UI & Motion.
Mercedes-AMG
Visual Design Direction, UI & Motion.