Design Brief / Challenge
Mercedes-AMG aimed to create an immersive brand experience with a central hub to celebrate its legacy and showcase its story.
Concept Solution
Design an exclusive, owners-only digital lounge that shares the rich Mercedes-AMG brand story with customers post-purchase.
Key Contributions
Visual design, UI design, motion design.
Process
Competitive analysis, mood boards, motion prototyping, UI exploration.
Tools
Figma, Adobe Creative Suite.
Client
Mercedes-AMG GmbH — the high-performance division of Mercedes-Benz, responsible for engineering, manufacturing, and customizing AMG vehicles. Headquartered in Affalterbach, Germany.
Agency
Razorfish.
Industry
Automotive.