Client - Mercedes-AMG GmbH, commonly known as AMG, is the high performance division of Mercedes-Benz. AMG independently engineers, manufactures and customizes Mercedes Benz AMG vehicles. Mercedes-AMG is headquartered in Affalterbach, Baden-Württemberg, Germany.
Design brief - Create an owners only experience allowing Mercedes AMG the opportunity to share a meaningful brand story with their customers.
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Role - Visual design direction, UI & motion
Process - Competitive analysis, mood boards, motion prototypes, UI exploration
Tools - Adobe CS
Process - Competitive analysis, mood boards, motion prototypes, UI exploration
Tools - Adobe CS
Agency - Razorfish
Industry - Automotive
Industry - Automotive
