![Mercedes-AMG](https://cdn.myportfolio.com/800a3822-d044-45d7-b75b-d228658a5242/06be204f-3715-477b-8337-99cbb57f0ecf_rw_1200.png?h=89ec422ba8e63d25fbf4593b0ebc4789)
Client: Mercedes-AMG GmbH, commonly known as AMG, is the high performance division of Mercedes-Benz. AMG independently engineers, manufactures and customizes Mercedes Benz AMG vehicles. Mercedes-AMG is headquartered in Affalterbach, Baden-Württemberg, Germany.
Design brief: Create an owners only experience allowing Mercedes AMG the opportunity to share a meaningful brand story with their customers.
Agency: Razorfish
Industry: Automotive
Industry: Automotive
Role: Visual design direction, UI & motion
Process: Competitive analysis, mood boards, motion prototypes, UI exploration
Tools: Adobe CS
Process: Competitive analysis, mood boards, motion prototypes, UI exploration
Tools: Adobe CS
![Mercedes AMG TV](https://cdn.myportfolio.com/800a3822-d044-45d7-b75b-d228658a5242/b3afee85-420a-4a00-aed1-340783addc4d_rw_1200.png?h=fe1f2778c407d89590197023a16e8c9e)
![Mercedes AMG TV](https://cdn.myportfolio.com/800a3822-d044-45d7-b75b-d228658a5242/6d0d340b-e749-4fc7-9600-124d060a6118_rw_1200.png?h=db56589452676fdd16026eef7d8e440e)
![Mercedes AMG TV](https://cdn.myportfolio.com/800a3822-d044-45d7-b75b-d228658a5242/091e5bb8-934a-45c2-891a-9e79d03858fa_rw_1200.png?h=4a1272b0db3202f19e5b6c7a7aad7a11)
![Mercedes AMG TV](https://cdn.myportfolio.com/800a3822-d044-45d7-b75b-d228658a5242/17cdf878-ed7a-4c2d-8ff3-ccdf1fffd1c2_rw_1200.png?h=7d4a6f63c5d6a79596d51bbbcc38419c)