Design Problem / Challenge
Mercedes-AMG aimed to create an immersive brand experience with a central hub to celebrate its legacy.
Mercedes-AMG aimed to create an immersive brand experience with a central hub to celebrate its legacy.
Concept Solution & Approach
Design an exclusive, owners-only digital lounge that shares the rich Mercedes-AMG brand story with customers post-purchase of an AMG.
Design an exclusive, owners-only digital lounge that shares the rich Mercedes-AMG brand story with customers post-purchase of an AMG.
Key Contributions
Visual design, UI design, Motion design.
Visual design, UI design, Motion design.
Process
Competitive analysis, Mood boards, Motion prototyping, UI exploration.
Competitive analysis, Mood boards, Motion prototyping, UI exploration.
Tools
Figma, Adobe Creative Suite.
Figma, Adobe Creative Suite.
Client
Mercedes-AMG GmbH — the high-performance division of Mercedes-Benz, responsible for engineering, manufacturing, and customizing AMG vehicles. Headquartered in Affalterbach, Germany.
Mercedes-AMG GmbH — the high-performance division of Mercedes-Benz, responsible for engineering, manufacturing, and customizing AMG vehicles. Headquartered in Affalterbach, Germany.
Agency
Razorfish.
Razorfish.
Industry
Automotive.
Automotive.
