Role & Key Contributions
Visual Design, UI Design, Motion Design.
Visual Design, UI Design, Motion Design.
Impact
Created an exclusive digital lounge for AMG owners, elevating the brand experience and earning multiple dealership awards, plus the AIGA Seeds Award for Best in Show.
Created an exclusive digital lounge for AMG owners, elevating the brand experience and earning multiple dealership awards, plus the AIGA Seeds Award for Best in Show.
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Design Problem / Challenge
Mercedes-AMG aimed to create an immersive brand experience with a central hub to celebrate its legacy.
Mercedes-AMG aimed to create an immersive brand experience with a central hub to celebrate its legacy.
Concept Solution & Approach
Designed an exclusive, owners-only digital lounge that shares the rich Mercedes-AMG brand story with customers post-purchase of an AMG.
Designed an exclusive, owners-only digital lounge that shares the rich Mercedes-AMG brand story with customers post-purchase of an AMG.
Process
Competitive analysis, mood boards, motion prototyping, UI exploration.
Competitive analysis, mood boards, motion prototyping, UI exploration.
Tools
Figma, Adobe Creative Suite.
Figma, Adobe Creative Suite.
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Client
Mercedes-AMG GmbH — the high-performance division of Mercedes-Benz, responsible for engineering, manufacturing, and customizing AMG vehicles. Headquartered in Affalterbach, Germany.
Mercedes-AMG GmbH — the high-performance division of Mercedes-Benz, responsible for engineering, manufacturing, and customizing AMG vehicles. Headquartered in Affalterbach, Germany.
Agency
Razorfish.
Razorfish.
Industry
Automotive.
Automotive.
