Client: Mercedes-AMG GmbH, commonly known as AMG, is the high performance division of Mercedes-Benz. AMG independently engineers, manufactures and customizes Mercedes Benz AMG vehicles. Mercedes-AMG is headquartered in Affalterbach, Baden-Württemberg, Germany.
Design brief: Create an owners only experience allowing Mercedes AMG the opportunity to share a meaningful brand story with their customers.
Agency: Razorfish
Industry: Automotive
Industry: Automotive
Role: Visual design direction, UI & motion
Process: Competitive analysis, mood boards, motion prototypes, UI exploration
Tools: Adobe CS
Process: Competitive analysis, mood boards, motion prototypes, UI exploration
Tools: Adobe CS
