Design Problem / Challenge
Verizon was experiencing high abandonment during the plan-selection flow. Users were overwhelmed by too many options, unclear pricing structures, and a lack of personalized guidance.
Concept Solution & Approach
Develop a simple, engaging experience that guides users to the right data plan by focusing on their individual interests and usage patterns.
Key Contributions
Concept development, Visual design direction, UI design, Motion design.
Process
Competitive analysis, UI exploration, Motion prototyping.
Tools
Figma, Sketch, Adobe creative suite, Pencil & paper.
Client
Verizon — the largest wireless carrier in the U.S., serving more than 162 million subscribers.
Agency
Publicis Sapient.
Industry
Communication Technology.
Verizon was experiencing high abandonment during the plan-selection flow. Users were overwhelmed by too many options, unclear pricing structures, and a lack of personalized guidance.
Concept Solution & Approach
Develop a simple, engaging experience that guides users to the right data plan by focusing on their individual interests and usage patterns.
Key Contributions
Concept development, Visual design direction, UI design, Motion design.
Process
Competitive analysis, UI exploration, Motion prototyping.
Tools
Figma, Sketch, Adobe creative suite, Pencil & paper.
Client
Verizon — the largest wireless carrier in the U.S., serving more than 162 million subscribers.
Agency
Publicis Sapient.
Industry
Communication Technology.
