Role & Key Contributions
Concept Development, Visual Design Direction, UI Design, Motion Design.
Impact
18% reduction in plan-selection abandonment, 25% faster time to choose a plan.
Impact
18% reduction in plan-selection abandonment, 25% faster time to choose a plan.
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Design Problem / Challenge
Verizon was experiencing high abandonment during the plan-selection flow. Users were overwhelmed by too many options, unclear pricing structures, and a lack of personalized guidance.
Verizon was experiencing high abandonment during the plan-selection flow. Users were overwhelmed by too many options, unclear pricing structures, and a lack of personalized guidance.
Concept Solution & Approach
Developed a simple, engaging experience that guides users to the right data plan by focusing on their individual interests and usage patterns.
Developed a simple, engaging experience that guides users to the right data plan by focusing on their individual interests and usage patterns.
Process
Competitive analysis, UI exploration, motion prototyping.
Competitive analysis, UI exploration, motion prototyping.
Tools
Figma, Sketch, Adobe Creative Suite.
Figma, Sketch, Adobe Creative Suite.
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Client
Verizon — the largest wireless carrier in the U.S., serving more than 162 million subscribers.
Verizon — the largest wireless carrier in the U.S., serving more than 162 million subscribers.
Agency
Publicis Sapient.
Publicis Sapient.
