Design Brief / Challenge
Verizon faced high abandonment during the plan selection process, driven by overwhelming choices, unclear pricing, and a lack of personalized guidance.
Concept Solution
Create a simple, engaging experience that helps users find the right data plan based on their interests and usage habits.
Key Contributions
Concept development, visual design direction, UI design.
Process
Competitive analysis, UI exploration, motion prototyping.
Tools
Figma, Sketch, Adobe Creative Suite, InVision, pencil & paper.
Client
Verizon — the largest wireless carrier in the U.S., serving over 162 million subscribers.
Agency
Publicis Sapient.
Industry
Communication Technology.
Verizon faced high abandonment during the plan selection process, driven by overwhelming choices, unclear pricing, and a lack of personalized guidance.
Concept Solution
Create a simple, engaging experience that helps users find the right data plan based on their interests and usage habits.
Key Contributions
Concept development, visual design direction, UI design.
Process
Competitive analysis, UI exploration, motion prototyping.
Tools
Figma, Sketch, Adobe Creative Suite, InVision, pencil & paper.
Client
Verizon — the largest wireless carrier in the U.S., serving over 162 million subscribers.
Agency
Publicis Sapient.
Industry
Communication Technology.
