Client - Liberty Mutual Group is an American diversified global insurer and the sixth - largest property and casualty insurer in the United States. It ranks 71st on the Fortune 100 list of largest corporations in the United States based on 2020 revenue.
Design Brief - Liberty Mutual Right Track had an issue with user abandonment within the app early on. The ask was to create something to help pivot and bring users back to in a fun, creative, and compelling way.
The Undistracted Driving Challenge™ is a new program that encourages users to challenge themselves to drive without distractions for a set period. Through push notifications, Liberty Mutual alerts users when new data is collected and provides a visual result based on that data.
In Addition - I lead visual design for Liberty Mutual's suite of Telematics Apps, including SafeCo Right Track, Liberty Mutual Right Track, and Liberty Mutual ByMile. My responsibilities encompass conceptual design, strategy, and visual direction for end-to-end experiences and features
-Key Contributions - Concept development, Visual design direction & UI
Process - Competitive analysis, UI exploration, motion prototypes
Tools - Figma, Sketch, Adobe CS
Agency - Publicis Sapient
Industry - Insurance, Asset management
Industry - Insurance, Asset management
