Design Brief / Challenge
Liberty Mutual RightTrack experienced early user drop-off as drivers signed up and began tracking their trips.
Liberty Mutual RightTrack experienced early user drop-off as drivers signed up and began tracking their trips.
Concept Solution
The Undistracted Driving Challenge™ encourages users to drive without distractions for a set period. Push notifications provide real-time updates and visual feedback based on driving behavior and data insights.
The Undistracted Driving Challenge™ encourages users to drive without distractions for a set period. Push notifications provide real-time updates and visual feedback based on driving behavior and data insights.
Key Contributions
Concept development, visual design direction, UI design.
Concept development, visual design direction, UI design.
Process
Competitive analysis, UI exploration, motion prototyping.
Competitive analysis, UI exploration, motion prototyping.
Additional
Led visual design for Liberty Mutual’s suite of telematics apps, including Safeco RightTrack, Liberty Mutual RightTrack, and Liberty Mutual ByMile. My role spanned concept development, strategy, and end-to-end visual direction for features and experiences.
Led visual design for Liberty Mutual’s suite of telematics apps, including Safeco RightTrack, Liberty Mutual RightTrack, and Liberty Mutual ByMile. My role spanned concept development, strategy, and end-to-end visual direction for features and experiences.
Client
Liberty Mutual Group — a global insurer and the sixth-largest property and casualty insurer in the U.S., ranked #71 on the Fortune 100 list (2020).
Liberty Mutual Group — a global insurer and the sixth-largest property and casualty insurer in the U.S., ranked #71 on the Fortune 100 list (2020).
Tools
Figma, Sketch, Adobe Creative Suite.
Figma, Sketch, Adobe Creative Suite.
Agency
Publicis Sapient.
Publicis Sapient.
Industry
Insurance, Asset Management.
Insurance, Asset Management.
