Design Brief / Challenge
RightTrack saw early drop-off as users enrolled but didn’t continue tracking trips.
Concept Solution
The Undistracted Driving Challenge motivates distraction-free driving with real-time push notifications and visual feedback informed by driving behavior.
The Undistracted Driving Challenge motivates distraction-free driving with real-time push notifications and visual feedback informed by driving behavior.
Key Contributions
Concept development, Visual design direction, UI design.
Concept development, Visual design direction, UI design.
Process
Competitive analysis, UI exploration, Motion prototyping.
Competitive analysis, UI exploration, Motion prototyping.
Additional
Led visual design across Liberty Mutual’s telematics apps (Safeco RightTrack, Liberty Mutual RightTrack, ByMile), contributing to concept strategy and end-to-end visual direction.
Led visual design across Liberty Mutual’s telematics apps (Safeco RightTrack, Liberty Mutual RightTrack, ByMile), contributing to concept strategy and end-to-end visual direction.
Client
Liberty Mutual Group — Fortune 100 global insurer.
Liberty Mutual Group — Fortune 100 global insurer.
Tools
Figma, Sketch, Adobe Creative Suite.
Figma, Sketch, Adobe Creative Suite.
Agency
Publicis Sapient.
Publicis Sapient.
Industry
Insurance, Telematics.
Insurance, Telematics.
