Role & Key Contributions
Concept Development, Visual Design Direction, UI Design.
Impact
Reduced early user drop-off during trip tracking by 51%.
Impact
Reduced early user drop-off during trip tracking by 51%.
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Design Problem / Challenge
RightTrack saw early drop-off as users enrolled but didn’t continue tracking trips.
RightTrack saw early drop-off as users enrolled but didn’t continue tracking trips.
Concept Solution & Approach
The Undistracted Driving Challenge motivates distraction-free driving with real-time push notifications and visual feedback informed by driving behavior.
The Undistracted Driving Challenge motivates distraction-free driving with real-time push notifications and visual feedback informed by driving behavior.
Process
Competitive analysis, UI exploration, motion prototyping.
Competitive analysis, UI exploration, motion prototyping.
Tools
Figma, Sketch, Adobe Creative Suite.
Figma, Sketch, Adobe Creative Suite.
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Additional
Led visual design across Liberty Mutual’s telematics apps (Safeco RightTrack, Liberty Mutual RightTrack, ByMile), contributing to concept strategy and end-to-end visual direction.
Led visual design across Liberty Mutual’s telematics apps (Safeco RightTrack, Liberty Mutual RightTrack, ByMile), contributing to concept strategy and end-to-end visual direction.
Client
Liberty Mutual Group — Liberty Mutual Insurance Company is an American diversified global insurer and the sixth-largest property and casualty insurer in the world.
Liberty Mutual Group — Liberty Mutual Insurance Company is an American diversified global insurer and the sixth-largest property and casualty insurer in the world.
Agency
Publicis Sapient.
Publicis Sapient.
