Role & Key Contributions
Concept Development, Visual Design Direction, UI Design.
Impact
User testing showed the concept made the in-store experience clearer and more engaging, boosting customer interactions by 35% and increasing confidence in choosing the right system.
Concept Development, Visual Design Direction, UI Design.
Impact
User testing showed the concept made the in-store experience clearer and more engaging, boosting customer interactions by 35% and increasing confidence in choosing the right system.
Business Problem / Challenge
IKEA wanted to rethink the in-store, room-based music experience, creating a clearer way to educate customers as they moved through the space while more effectively marketing the entire SYMFONISK product family.
IKEA wanted to rethink the in-store, room-based music experience, creating a clearer way to educate customers as they moved through the space while more effectively marketing the entire SYMFONISK product family.
Concept Solution & Approach
Design with the human at the center. Music connects everyone, but preferences vary. A short, guided interaction asks tailored questions that map users to the right SYMFONISK system for their space and lifestyle, supported by expressive product photography showcasing the full collection.
Process
Competitive analysis, UI exploration.
Design with the human at the center. Music connects everyone, but preferences vary. A short, guided interaction asks tailored questions that map users to the right SYMFONISK system for their space and lifestyle, supported by expressive product photography showcasing the full collection.
Process
Competitive analysis, UI exploration.
Tools
Figma, Adobe Creative Suite.
Figma, Adobe Creative Suite.
Client
IKEA.
IKEA.
Agency
Confidential – NDA.
Confidential – NDA.