Design Brief / Challenge
In a crowded market, Wells Fargo reimagined the logged-in experience to better serve high-net-worth clients in the older demographic.
In a crowded market, Wells Fargo reimagined the logged-in experience to better serve high-net-worth clients in the older demographic.
Concept Solution
Develop a premium visual language tailored to affluent users, enabling exclusive brand experiences and reimagining real-time financial data within a white-label product.
Develop a premium visual language tailored to affluent users, enabling exclusive brand experiences and reimagining real-time financial data within a white-label product.
Key Contributions
Visual design direction, UI design.
Visual design direction, UI design.
Process
Competitive analysis, UI exploration, motion prototyping.
Competitive analysis, UI exploration, motion prototyping.
Tools
Figma, Sketch, Adobe Creative Suite, InVision.
Figma, Sketch, Adobe Creative Suite, InVision.
Client
Wells Fargo & Company — a multinational financial services firm headquartered in San Francisco, with major operations in New York and globally.
Wells Fargo & Company — a multinational financial services firm headquartered in San Francisco, with major operations in New York and globally.
Agency
NDA.
NDA.
Industry
Financial Services.
Financial Services.
