Role & Key Contributions
Visual Design Direction, UI Design.
Impact
Pilot testing showed a 45% increase in feature engagement among high-net-worth users, along with higher satisfaction scores for clarity and usability.
Pilot testing showed a 45% increase in feature engagement among high-net-worth users, along with higher satisfaction scores for clarity and usability.
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Design Problem / Challenge
In a crowded market, Wells Fargo reimagined the logged-in experience to better serve high-net-worth clients in an older demographic.
In a crowded market, Wells Fargo reimagined the logged-in experience to better serve high-net-worth clients in an older demographic.
Concept Solution & Approach
Developed a premium visual language tailored to affluent users, enabling exclusive brand experiences and reimagining real-time financial data within a white-label product.
Developed a premium visual language tailored to affluent users, enabling exclusive brand experiences and reimagining real-time financial data within a white-label product.
Process
Competitive analysis, UI exploration, motion prototyping.
Competitive analysis, UI exploration, motion prototyping.
Tools
Figma, Sketch, Adobe Creative Suite.
Figma, Sketch, Adobe Creative Suite.
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Client
Wells Fargo & Company — a multinational financial services firm headquartered in San Francisco, with major operations in New York and globally.
Wells Fargo & Company — a multinational financial services firm headquartered in San Francisco, with major operations in New York and globally.
Agency
NDA.
NDA.
