Design Brief / Challenge
After winning L'Oréal as a new client, Razorfish needed to quickly demonstrate a deep understanding of the digital beauty space.
Concept Solution
Deliver a high-level visual and motion design exploration to build brand trust and lay the foundation for future L'Oréal product experiences.
Deliver a high-level visual and motion design exploration to build brand trust and lay the foundation for future L'Oréal product experiences.
Key Contributions
Visual design direction, UI design, motion design.
Visual design direction, UI design, motion design.
Process
Competitive analysis, mood boards.
Competitive analysis, mood boards.
Tools
Adobe Creative Suite.
Adobe Creative Suite.
Client
L'Oréal — the world’s largest cosmetics company, headquartered in Clichy, France. Its global portfolio spans skincare, makeup, fragrance, hair care, and sun protection.
L'Oréal — the world’s largest cosmetics company, headquartered in Clichy, France. Its global portfolio spans skincare, makeup, fragrance, hair care, and sun protection.
Agency
Razorfish.
Razorfish.
Industry
Beauty.
Beauty.
